Glam Media Launches Glam.com
09/19/2005
Glam Media Launches Glam.com at DEMOfall Glam.com Blends Fashion, Beauty and Celebrity Style with E-Commerce, Creating a New Shopping Experience on the Web HUNTINGTON BEACH, Calif., Sept. 19 /PRNewswire/ -- Glam Media, Inc. today unveiled Glam.com, the first entertainment website to combine the worlds of high technology, fashion and publishing into a unique online shopping experience. Glam.com is also the first site to mix the visual appeal of browsing a high-end fashion magazine, the emotive experience of shopping at a retail store, and the immediacy of buying online. "Consumers now use the Internet for a significant part of their media consumption, but the online shopping and browsing experience for fashion and beauty goods really hasn't evolved much from the initial utilitarian find and buy mode," said Theresia Gouw Ranzetta of Accel Partners, an investor in Glam. "We were impressed with the team's vision for evolving online shopping to a more media-like browsing and discovery experience which mirrors the real world. Glam Media's early success in convince leading retailers and brands to participate as well as the strong user response to the seed site shows that there is a great market for a vertical media site dedicated to fashion and style." The workflow technology behind Glam.com makes it possible to create magazine-style layouts more quickly and inexpensively than its print counterparts. The company's revolutionary Online Fashion Merchandising (OFM) system enables Glam's style editors to showcase products as ensembles, total looks, celebrity wardrobes, or designer collections. The site features over 10,000 products picked from an inventory of more than a million, and all featured products are linked directly to retailers, enabling users to click and instantly purchase virtually any item on the site. The convenience of point-and-click shopping is combined with a highly personalized shopping experience. The site's interactive quizzes and questionnaires help visitors build their own unique style profiles, delivering a highly customized experience for every user. Based on their style-test results, consumers are matched to the looks of celebrities, designers, stylists, stores, and brands, and can discover then buy merchandise that best meets their needs. "Until now most web sites have offered a search-driven, uninspiring shopping experience largely targeted to the directed shopper," said Samir Arora, Chairman and Founder, Glam Media, Inc. "As more women shop online, there was a need create a unique solution that started by focusing on the emotion and entertainment of shopping -- not just buying. Glam Media has built the first online experience that lets women browse and discover the best in fashion and beauty, and at any moment she feels like buying something -- she can simply click and purchase that product." About Glam
Glam Media, with offices in the San Francisco Bay Area and New York, is one of the first companies to bring together the worlds of high technology, fashion, and publishing. Glam has built a category-creating website that completely alters the online shopping experience. Glam Media is backed by blue-chip venture capital firms Accel Partners, Draper Fisher Jurvertson, Walden Venture Capital and Information Capital. Glam Media, Inc. is led by seasoned executives from media, publishing, technology and fashion companies such as Armani, eBay, NetObjects, Tickle, Versace and Yahoo. The editorial staff of the company is led by professionals from Vogue, In Style, Elle, Harper's Bazaar, The New York Times, and Ziff Davis. Website: www.glam.com CONTACT: Hillary Houser of Sparkpr, +1-415-321-1877, orhillary@sparkpr.com, for Glam Media, Inc. |
