HOT TOPICS
Key Topics and Questions
Discussion and debate will address the following hot topics:
The Advertiser Perspective
- Where will the next $10Bn of offline advertising transition online?
- How do advertisers view emerging online media forms?
- What is the most effective way to monetize video?
- What are the protection, privacy and rights demands related to digital media?
- Is user-generated content monetizable through advertising? If so, how?
The User Experience & Perspective
- What role will the mobile device and ecosystem play in digital media delivery and consumption?
- What security mechanisms are needed to appropriately protect advertising and content?
- How will content owners play within the context of online delivery models?
- How will convergence enable consumption of PC content on the TV?
- Will long-form, downloadable video content grow most rapidly in pay-per-use or ad-supported formats?
- What's the next major business model innovation after cost-per-click?
- What new forms of content or content companies might emerge?
- How must business models change to support new demand, converging services and delivery models?
- Which new hyped services will make it and which will not?