OVERVIEW
The 14th Stanford Accel Symposium
Hosted by MediaX
The Future of Advertising in Digital Media
New Business Models for Multimedia Content
Tuesday, May 1, 2007
8:00am - 5:30pm
Arrillaga Alumni Center, Stanford University
In 2007, online ad spending is forecast to surpass $20Bn for the first
time. However, traditional banner advertising, cost-per-click search
marketing, and affiliate models are largely ineffective at targeting
the exploding demand for new forms of video, audio, and social media
online. Therefore, advertisers are actively trying to develop effective
advertising models for these new forms of media as the Web increasingly
transitions from a utility to a rich entertainment-centric medium.
This powerful emergence of the web as a unique form of participatory rich media demands new business models, new approaches to advertising, and new paradigms for media delivery. Incumbent rights holders are being disrupted by online players whose users easily access and share high-quality, long-form content with one another in real-time. Yet, new players approach the digital media landscape well aware that their business models will be largely dependent on their ability to effectively monetize viewers through advertising, subscriptions, and fair treatment of rights issues. Ultimately, the consumer will drive the use cases in the converged future, and startups and incumbents alike must scramble to develop cohesive, sustainable business strategies to address these challenges.
Stanford's MediaX and Accel Partners,
a long-time member of the Silicon Valley venture community, have organized
this 14th Symposium to explore and highlight emerging trends and potential
obstacles surrounding the Future of Advertising in Digital Media. This
Symposium brings together the Stanford research/education community
and high-technology/business leaders from Silicon Valley and beyond
who are at the epicenter in driving developments in this rapidly growing
arena. Academic and industrial experts from diverse disciplines and
top executives of leading corporations will present unique personal
insights and exchange views about current and future challenges and
opportunities. The Symposium is structured as a series of keynotes and
fireside chats, each focusing on a particular theme:
- A View from the Advertising Agency
- Opportunities in Mobile Media & Advertising
- Emerging Opportunities in Online Video
- Monetizing Online Communities & Social Media
These lively sessions will consist of targeted viewpoints, as well as open panel discussions and interactive participation from the audience.
As the previous Symposia have demonstrated, engaging leading industry and academic experts with informed and experienced participants results in thoughtful discussions and deep insights into future trends and opportunities. Plan to attend and leave better informed about the "The Future of Advertising in Digital Media." We will cover topics that will not only significantly shape the future technology landscape, but also directly touch our everyday lives going forward.
We look forward to seeing you at the Symposium.
Accel Partners & MediaX