LearnVest was founded in 2009 with the goal of making financial planning understandable and accessible -- particularly for millenials. The company's superior online tools and easy-to-consume content helped guide users through financial complexities like managing school loans, credit card debt, savings, and monthly budgets.Accel led LearnVest’s Series A in 2010 to build and launch the business. Northwestern Mutual acquired the company in 2015.