The Business

Gathering data on users at scale can be tricky – even for most statisticians. With a statistics professor for a co-founder, Qualtrics was steeped in the fundamentals from the get-go, allowing customers to scalably build the customer data sets they needed while having powerful (and statistically sound!) analysis at their fingertip. Today, Qualtrics is used by more than 7,000 customers including 99 of the top 100 business schools and every major US university.

The Partnership

Qualtrics was bootstrapped by brothers Ryan and Jared Smith and father Scott, in Provo, Utah. Accel led the first outside investment in Qualtrics in May 2012. Accel and has worked closely with the team at a board level through a number of product and internationalization efforts. In 2015, Qualtrics raised an additional $170 million to fuel its expansion.

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