Our Investment in Flint: Marketing Superhuman-as-a-Service

AI has fundamentally changed marketing, but marketers are stuck using the same old tools to adapt. And the same problems persist: Good data is hard to come by. A simple A/B test can turn into a game of telephone between performance, creative, and technical teams. Agencies and freelancers need handholding to shape ideas into on-brand campaigns. And in-house teams are often too swamped to pull off the big swings.

‍Flint CEO and co-founder Michelle Lim knows these pain points because she lived them. After joining Warp as its first engineering hire, she ended up building and leading their go-to-market team. She was surprised at how much friction was involved in doing what felt like the basic tasks of the function. The results she achieved felt like they were in spite of the current marketing stack, not because of it. 

Michelle created Flint to solve these problems. She's teamed up with CTO and co-founder Max Levenson, who previously led the simulation and infrastructure engineering teams at autonomous vehicle pioneer Nuro.

Flint builds on-brand, fully-optimized landing pages, campaigns, and content from simple prompts. With Flint, a marketer can input a keyword cluster, competitor positioning, or audience segment, and easily spin up entire campaigns to target them, including content, multivariant testing, and analytics. Marketing teams that use Flint ship and learn faster. Flint’s vision is autonomous websites: sites that build and optimize themselves so that marketing teams can stay focused on strategy rather than implementation. 

Flint’s just out of stealth, but is already working with customers like Graphite, Cognition, and Modal, driving results like 50% higher conversion rates on Google Ads and #1 SEO and AI-SEO rankings.

Michelle’s a superhuman marketer. She studied computer science at Yale, worked as an engineer at Slack and Robinhood, and has successfully built a go-to-market function from scratch. I like to think that Flint delivers Michelle-as-a-service, a superhuman marketer at anyone’s fingertips. 

We’re leading Flint’s seed round because we believe that Michelle, Max, and her team have created a tool that gives every ambitious startup the marketing ace they need to move as fast as the market. Welcome to the Accel family, Flint.