Partnering With Material Depot: Building Design-First Indian Homes

Across Indian cities, building or renovating a home follows a familiar, often exhausting pattern. Families move between showrooms, compare samples across stores, and share photos over WhatsApp, trying to piece together decisions that will shape their homes for years. Because these choices are permanent and the margin for error is small, the process carries an immense emotional and financial weight. It is one of the most significant investments a family makes, yet the current market often forces them to commit before they truly feel confident.

Material Depot exists to change that. We first partnered with the company through Accel Atoms when the team was early, but the problem was already clear. Our continued conviction comes from how consistently they have stayed anchored to a specific consumer truth: Indian homeowners today are more design-aware than ever, but they lack a system that supports good decision-making.

Currently, materials are sourced across fragmented markets where categories are sold independently, even though homes are experienced as complete spaces. This fragmentation leads to inconsistent pricing, hard-to-judge quality, and limited visualization. As a result, the experience of choosing materials remains uncertain and stressful, particularly for the urban, design-conscious families furnishing 2BHK and 3BHK homes that represent the majority of India’s interior demand. These customers value transparency and predictability as much as price; they want to make decisions they won't regret.

While most businesses in this space are built around catalogs and supply, Material Depot is built around the psychology of the decision itself. Instead of overwhelming customers with disconnected options, they curate with a design point of view, treating materials as parts of a coherent home rather than isolated products. By combining global design trends with physical Experience Centres—where customers can mix, match, and visualize—they have created an "assisted decision-making" model built for scale.

This shift is happening at a pivotal moment. Indian housing is steadily premiumizing, and the interiors market is projected to reach $24.5B by 2030. As homeowners move away from fragmented, contractor-led setups toward structured platforms, the industry needs leaders who truly understand the grit of the trade. Founders Manish Reddy, with his analytical rigor from BCG, and Sarthak Agrawal, with his experience scaling Flipspaces, combine deep category expertise with the discipline required to build a durable company.

Together, they are building the design and trust layer for the Indian home. By replacing uncertainty with clarity, Material Depot is defining a more design-first future for home building in India, and we are excited to continue our partnership.