The future of professional AI-enabled design: our investment in Recraft
Humans are visual beings. The claim that 80% of learning is visual is widely cited and supported by research. So, it’s no surprise that some of the most exciting trends (and fads) in GenAI come from image and video generation. From the first modern text-to-image model introduced a decade ago to the latest GPTs and diffusion-based models, it’s hard not to be mesmerised and awed by the progress, and excited about the new opportunities for creativity.
At the same time, many of today’s solutions weren’t created with professionals in mind. A professional AI-enabled design product needs to provide all the creative power available with the latest models, but also enable fine-grained control, be robust and consistent, and support replicable workflows at scale. In addition, it must include a myriad of features that designers with decades of experience have come to expect. We believe that there is an opportunity to reimagine the next generation of design toolsets by blending frontier model capabilities with a thoughtful workflow product and we’re excited to announce our partnership with Recraft on the road to that vision of the future.
Founded by Anna Veronika Dorogush, Recraft’s goal is to bridge the gap between creativity and consistency with a platform powered by its proprietary model, purpose-built for creative professionals: Recraft V3. This first-of-its-kind model offers image generation of any size or text length, and precise control over the placement and appearance of visual elements, vector graphics generation, and more. Now, rather than trying to do the best they can with consumer-grade tools, creative teams are able to scale quickly and stay on-brand.
Just two years since launch, Recraft has secured 4M+ users, experienced 10x expansion, and is trusted by design, marketing and product teams at organizations such as Amazon, NVIDIA, Salesforce, and Uber. In addition, the company has seen a 700% increase in user adoption in the last year alone. Recraft’s significant traction in the creative community can be attributed to Recraft V3, which is setting a new quality standard in the image generation space and outperforming competitors’ models.
We’re delighted to be partnering with Anna and the Recraft team as they continue to innovate and allow professional designers to focus on what they do best: creating. Welcome to the Accel family!