[Source: Accel & Qualtrics] Qualtrics and Accel have come together to survey over 8,000 millennials, Gen Xers and boomers worldwide to deepen our understanding on generational views across a wide range of topics.
It’s well documented that millennials overtook baby boomers as the largest living generation in the United States this year. It’s also “probably one of the most studied generations to date” — so much so that there’s a constant stream of findings about millennials and the upcoming presidential election. And plenty of data about what millennials think about careers and jobs, or even the best places for millennials to work.
All this data is useful, but it’s also inconclusive. For example, when Brian O’Malley — a partner at Accel — spent some time looking at some data, he found that the data didn’t really conform to popular perceptions about millennials. The best way to sort through the discrepancies in third-party data? To conduct some primary research.
So as two organizations that believe in the power of primary research to gain insights into topics and trends, Qualtrics and Accel have come together to survey over 8,000 millennials, Gen Xers and boomers worldwide to deepen our understanding on generational views across a wide range of topics.
We’re releasing a series of 13 eBooks and infographics over the coming weeks on our findings because we think it might be broadly useful. It’s worth noting that we don’t want to represent these findings as authoritative. It’s really meant to complement existing third-party research. As such, we encourage all organizations to conduct primary research to deepen their own understanding of the topics that matter most to them.